Jason is our Founder and CEO, having started Limah in 2007. Jason’s background in design and art has given him the opportunity to collaborate on and lead some of the world’s most iconic projects in wayfinding and experience design. Considered by many as the pioneer of modern day wayfinding, he is listed as one of the most influential people in Construction for his work in transforming wayfinding into a professional discipline. His thought leadership on the profession is regularly featured in numerous media sources including the BBC, The National and industry magazines. Jason’s vision of creating a truly globally renowned design firm with a focus on creating exceptionalhuman experiences all inside a great place to work has come to light over the past decade. Jason’s time is spent on guiding the company vision and goals ever higher each moment, while maintaining involvement in key projects. Jason is also heavily involved in futurism, guiding and developing entirely new design disciplines and companies which will add value people’s lives in the future.
Wadi Dahdal joined LIMAH as an Executive Director in 2011. Wadi’s industry expertise coupled with hands-on exposure in quality projects with international clients has played a major asset allowing LIMAH to take on and deliver large scale projects no other consultant is capable of.
Wadi began his career in New York City as a project engineer working with architects to develop private homes and public projects. Since moving back to the UAE in 2003, Wadi worked with powerful companies such as Al Ghurair Construction and Al Jaber Group. He then became GM of some of the UAE’s most prominent signage and metal works fabricators.
His experience in the construction industry and Project Management increased the quality of our technical services, vastly improving the quality of LIMAH's project delivery.
Passionate about Urban Planning and Architecture, Amer Mansour is the Head of Projects at LIMAH, leading the design and technical teams.
Amer’s journey with Limah started back in 2011 when he relocated to the Middle East from Syria, where he acquired his qualification of Architecture design from the University of Kalamoon. A number of opportunities to work with architectural consultants along with his passion for urban planning has enabled Amer to develop multiple master plans, retail interiors, landscape architecture etc. His vast knowledge in lighting and furniture along with his experience in design management allows him to take projects from concept stages through to technical detailing and final implementation.
Amer enjoys modern art, and has avid skills in photography, sketching and painting.
Lylan Mesada is a Project Manager at LIMAH. Her background in civil engineering coupled with 12 years of related experience has provided her with vast industry knowledge.
Working alongside architects for most of her career has helped her gained insight into design in the construction industry. She is an expert at harnessing skills from various designers, coordinating with technical teams as well as fabricators in order to ensure a smooth project delivery from start to finish.
Lylan's attention to detail has made her the obvious choice for the role of ensuring quality and finesse in the production of all our designs.
Noor Alshawa is a Senior Designer at LIMAH. Her background in interior design from the well known American University of Sharjah gives her a knack for creating well-integrated designs within built environments.
Over the years, Noor has gained expertise in wayfinding strategies, especially for vast and complicated interiors. Noor has created effective user experiences for a number of mixed-use communities, hospitals, malls, etc. during her time at LIMAH. Empathizing with various users, be it emergent patients in a hospital or frantic shoppers in a crowded mall - anticipating users' needs is her approach to creating efficient customer journeys.
Being an active participant in various design and community events helps Noor keep up with design trends and best practices, always seeking opportunities to add value to our clients' projects.
Leslie Francia is one of LIMAH's most creative product designers. As a Bachelor of Fine Arts major in Industrial Design from the University of Santo Tomas in Manila, Philippines, she has a decade of experience working with several industries including Digital Publications, Television, Engineering, and Product Design.
Leslie has a passion for creating quick life-like visuals out of concepts, therefore playing a key role in the conceptual and development phases of a project. Over the years, she has developed a focused method of working which allows her to quickly present ideas, so clients receive the most elegant and cost-effective solutions from the teams.
Thomas is the newest Product Designer at LIMAH. His family background in design, along with his degree in Product and 3D design have enabled him to follow his career in a number of countries around the world. Being extremely focused helps him apply logic to bring his designs to new levels of sophistication. This meeting point of logic and creativity is where Thomas lives while designing products. He truly believes that good design is the combination of art and science working together in perfect harmony.
Having worked closely with engineers in the past has also made him quite proficient in analysing materials and their functionalities. Over the years, passion for problem solving and knowledge application has created an expert in Thomas, especially in exterior wayfinding products that require a careful selection of materials.
Thomas enjoys travelling and creating furniture out of reclaimed wood.
Dilshad is the newest Product Developer at LIMAH. With over five years experience in the structural signage industry and excellent skills in 3D rendering, he makes a very resourceful addition to the LIMAH team. He has worked among top sign manufacturing companies in the UAE and has had years of experience in the visualization and development of wayfinding products.
Dilshad frequents factories, and keeps up with technological advancements in materials and fabrication methods to bring into LIMAH's design concepts, thus creating opportunities for constant improvement.
A new addition to LIMAH's growing team, Syed works a Product Developer at LIMAH. His Bachelor of Arts degree has allowed him to work in various leading companies developing his 3D Visualization skills. Syed helps clients visualize 3D concepts at an advance stage in the project - from the concept phase itself - making the project experience a comfortable one, for both the team and the client.
Passionate about reaching new levels of sophistication in his work is what keeps Syed constantly innovating at LIMAH. His love for photography also helps him visually represent great ideas.
Lamiae Raki is Technical Designer at LIMAH. Working mainly in the later phases of a project, Lamiae's role is to ensure an effective application of wayfinding strategies throughout the project.
Holding a degree in Building Design, Lamiae has experience working with architects focusing mainly on 2D/3D, modelling and architectural renders. Much of Lamiae’s work at LIMAH consists of preparing CAD and preparatory works required to execute the project such as 3D rendering, Location Plans, technical drawings, bill of quantities, Message Sghedules and GIS coordination. She has worked on various projects in hospitality, commercial, retail and urban industries.
Sujith Babu’s positive attitude and great time management skills bring in added value for the Technical team since he joined Limah.
Sujith comes with seven years of experience in the structural signage industry as a mechanical draughtsman and drawing coordinator with excellent skills in AutoCAD 2D and 3D. He has worked amongst some of the top sign manufacturing companies and has practice in heavy steel fabrication, architecture structural design, signage, communication and transmission.
Sujith has worked on high-scaled projects such as Burj Khalifa wayfinding, Dubai International Airport - Terminal 3 and The Palm Jumeirah to name a few.
Holding a degree in Civil Engineering from Calicut University in India, Gaphoor has vast experience working in signage fabrication in the GCC, Africa and India. Abdul Gaphoor is also known as the AutoCAD draftsman guru at Limah. Besides designing and preparing drawings in AutoCAD, Gaphoor assists with planning and preparing project schedules to ensure completion of projects within the allocated timeframe and budgets, his specialty is working with lighting.
Hind Bendra is an Executive Assistant at LIMAH. Her 9 years in hospitality have made her quite accomplished in the field.
Dedicated to improving people's lives, she is currently focused on user experience and customer journeys within the LIMAH studio. Hind ensures that everybody has an enjoyable experience with LIMAH, whether you're a member of the LIMAH team, a walk-in visitor, or just a caller frantically looking for directions around the Avenue. Creatively using various media like sounds and smell that are unique to our culture has enabled Hind to contribute to LIMAH's dedication towards creating exceptional work experiences for all.
As the Finance and Contracts Manager at LIMAH, Haseeb Memon plays a crucial role in ensuring that clients enjoy a great experience with LIMAH at the start and end of any project where matters of finance and contracts are concerned.
His nine years of diversified experience in all aspects of corporate finance, accounts management, internal and external audits, risk and contacts management have made him very resourceful and proficient, allowing him to provide expert advice to Directors and contribute to the overall business growth and strategy.
Haseeb holds a Certified Public Accountant (CPA) certificate along with a Masters degree in Business Administration with a concentration in Finance, and a Bachelors of Commerce, helps allocate funds that contribute to LIMAH's initiatives for future growth, and is heavily vested in helping LIMAH accomplish its mission.
Caroline joined Limah in May 2016, taking on the role of Business Development Coordinator. With over 6 years of experience in the UAE, Caroline uses her local knowledge and background in Project Management to create timely, tailored proposals that exceed our clients’ requirements, ensuring that we leave no question in their mind that LIMAH is the best partner for their project. Caroline plays a crucial role in ensuring clients have an enjoyable experience working with LIMAH, provide a smooth on boarding process for new projects and new clients.
In her role as a Proposals Coordinator at LIMAH, Almira respond to clients' requests for information. Her extensive background in Business Administration has provided her with the skills and knowledge to understand clients' requirements and respond to them in an efficient and timely manner.
Being actively engaged in contributing to LIMAH's initiatives, has made her very resourceful, and the plain choice to help clients' requests for proposals. Her pleasant nature constant strife for efficiency has helped her craft the perfect experience for clients engaging with LIMAH while bidding on projects.
As the Marketing Coordinator, Aysha communicates with the world about LIMAH - it's exciting culture, and innovative approach through creative content.
Acquiring a degree in Visual Communication from the American University of Sharjah has allowed her the opportunity to work with a number of design communities and publications. She ensures that LIMAH is an active participant in the art and design community, including the digital world.
Aysha's passion for constant innovation and experimentation helps her explore new channels in marketing for LIMAH's growth and improvement.