Our culture is comprised of a dedicated team of industrial designers, information designers, architects, interior designers, engineers, human-centred researchers, wayfinding analysts and graphic artists. Working globally across a wide variety of projects, we now call home a 5,000 square foot studio within Dubai's art district; Alserkal Avenue.
From its founding the firm had one clear vision; to establish a truly globally renowned design firm with a focus on creating positive human experiences. More than that we wanted to create a great place to work for our entire team. That passion has spread throughout the studio and throughout our work, where we design products and create strategies that make a positive impact on people’s lives.
Recognition for our accomplishments came recently by being awarded Specialist Consultant of the Year and Workplace of the Year by our peers. For us, this is just the beginning as the entire team pushes forward to position LIMAH as one of the worlds most recognized design firms.
While wayfinding has been around for years previously, it lacked a certain level of professional and technical expertise having been delivered mainly by graphic designers or branding firms. In the early days of Limah, the company encountered challenges in drawing attention to its unique approach. Most clients at that time had either never heard of wayfinding, understood its benefits or believed that signage contractors could effectively deliver the works. Lewis endeavoured on an intensive education campaign, meeting with potential clients and doing numerous articles and interviews forthe press to highlight the issued being faced by the public in spaces that lacked proper wayfinding. This approach became the cornerstone of the company's marketing success. As a result of this successful strategy, Limah has grown to be one of the most widely recognized names in wayfinding and experience design for built environments.
In 2012, Wadi Dahdal joined as Partner serving as an Executive Director. Wadi’s background in Project Management and Construction brought depth in our technical services, something for which the firms quality in has become well known for.
As word spread of successful projects so did the company’s diverse client base, and with that opportunity to provide services on global scale. With this success so grew also a competitive market, wherein numerous imitators began making claims of offering the same consulting services. This resulted in many public spaces throughout the world with poorly developed wayfinding experiences through a lack of understand what exactly it was the company was offering. However through a core group of clients who saw the benefits of working with Limah, the company has been able to maintain strong organic growth, through word of mouth. In 2013 Jason Lewis’ dedication to the discipline of wayfinding paid off by having him be honoured as one of top 100 most influential people
In 2016, Limah took the opportunity to expand its presence in the Middle East by launching its global design studio in within Dubai's art district; Alserkal Avenue. The 5,000 square foot studio has provided a collaborative workspace for both our clients and our multidisciplinary team of experience designers, product designers, architects, interior designers, graphic artists, and business experts.
The studio has become one of the most popular places to visit during Dubai’s now famous Artweek wherein Limah can have over 3,000 guests pass through the studio over the course of just a few days to see exhibitions and the latest work for its numerous projects. The studio has been selected as “Not to miss for Design Lovers while visiting Dubai.”
In developing this studio space the company aimed to make a place that would be comfortable work in during the long days. The space has become so popular amongst clients that often they prefer to meet in the studio rather than in their own offices.
Ever changing, the company has broadened its services into Experience Design, Product Development and Public Art making it a one of a kind consulting firm. We have become the preferred partner for numerous architects, developers and clients having had the opportunity to develop some of the most iconic projects in built environments. Recognition for our accomplishments came recently by being awarded Specialist Consultant of the Year and Workplace of the Year by our peers. For us this is just the beginning as the entire team pushing forward to reshape an industry.
In 2017, the firm shortened its name to Limah and now we celebrate a decade of hard work and our great clients who supported us on this journey. As we began to expand our reach globally, we endeavour to keep that passion and what it was all these years that makes us so unique. It’s truly down to our company culture and diverse team, and the future has us ever more focused on cultivating that while delivering more innovative future ready projects and products.