Wayfinding is not signage



In the October 2012 issue of Commercial Interior Design, Jason Lewis, Managing Director, Limah Design Consultants, explains the difference between wayfinding and signage.


"I see wayfinding consulting as a multi-disciplinary field, one that rquires input from a board range of experts...The goal in wayfinding must be to engage users, encourage them to explore the spaces between the design and to create positive experiences."


You can see the full article at Commercial Interior Design on page 88.