In the June 2013 issue of Middle East Architect, Jason Lewis, Managing Director, Limah Design Consultants, explains the difference between signage and wayfinding, and why the latter is important to architecture.
"Wayfinding is not just signage, it is the connection between architecture and the user experience. It is about collaborating with architects, developers and cities to understand, shape and influence how humans interact with the built environment, with a goal to increase economic activity and to create positive user experiences."explains Lewis.
You can see the full article at Middle East Architect on page 56.