Al Danah

Abu Dhabi, U.A.E

Located in within the Reem Mall will be one of Abu Dhabi’s premier shopping destinations. 'Al Danah' will house some of the world’s most luxurious brands, and will be 'the' place to be seen. To serve the VIP clientele, a host of services will be introduced to cater to their needs. The space will be clearly defined with its own brand, signage, parking and unique experience.

The limah scope is to provide the complete Wayfinding & Signage Masterplan for all areas of the Mall. Further, it is to define the Al Danah luxury area. limah will start with a Brand Strategy & Identity, then subsequently provide concepts through to technical detailing for the Public Artwork and Retail Signage. Experience Engineering will ensure a VIP experience from first entry to leaving the space. The area is set to become an exclusive landmark and setting within the mall, and give guests a memorable place to meet.