Luxurious Retail Destination in Abu Dhabi
Located in within the Reem Mall is one of Abu Dhabi’s premier shopping destinations. 'Al Danah' houses some of the world’s most luxurious brands, and is known as 'the' place to be seen. To serve the VIP clientele, a host of services will be introduced to cater to their needs. The space will be clearly defined with its own brand, signage, parking and unique experience.
The LIMAH scope was to provide the complete wayfinding and signage Masterplan for all areas of the Mall and to define the Al Danah luxury area. LIMAH started with a brand strategy & identity, then subsequently provided concepts through to technical detailing for the public art work and retail wayfinding Products. Experience Engineering ensured a VIP experience from the customers' first entry to leaving the space. The area is set to become an exclusive landmark and setting within the mall, giving guests a memorable place to meet.