Large retail destination.
Planned to be larger than Dubai Mall, and with 4.5 million square feet of gross leasable area will be Deira Mall. Due to open in 2020, the total mall contract is expected to reach 4 Billion AED. “We are not targeting high-end retail ... the plan is to do pre-leasing as per the needs of the market. The majority of the population is not in the high-end and I see limited growth in that category.” - said Ali Rashid Lootah, chairman of Nakheel.
With over 12,000 parking spaces across 2 multilevel carparks, the LIMAH team found challenges that were overcome through discoveries made in their research. Customer journey design was implemented to resolve the issue, finally.
LIMAH will continue developing this project as they undertake project implementation and supervision over the coming months and years to realize the project, which is expected to open by 2020.