World’s leading international bank in Emaar Square
HSBC is one of the world’s largest banking and financial services organisations serving around 46 million customers. HSBC Holdings PLC is a British multinational banking and financial services holding company headquartered in London, United Kingdom. It is the world's eighth largest bank with total assets of US$2.410 trillion (as of December 2016).
Located in Emaar Square, next to the Burj Khalifa, used to be the Executive Offices of HSBC Bank Middle East Limited, the largest and most widely represented international Bank in the Middle East. Working with the interior designers, LIMAH developed a wayfinding strategy that is integrated into the warm, modern interiors. This featured interior signage for offices, desk name signs, amenities signage and identification signs for the entire building.