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IMPERIAL AVENUE

When LIMAH was invited to provide wayfinding solutions for the India-based engineering and construction group, Shapoorji Pallonji, on their flagship project in the UAE – Imperial Avenue, the team was determined to contribute to their goal of making the project an iconic one.

LIMAH collaborated with consultants like Archgroup and Cracknell to work with key features of the residential tower such as a four-floor high void located between the ninth and twelfth floors, complimented by a 10,000 sq ft entrance lobby, a double height ceiling, and 46 floors featuring 424 residential units to develop a comprehensive wayfinding solution.

 

CHALLENGE

The Imperial Avenue tower undoubtedly stands out for many reasons, and a location like Downtown Dubai with its competitive luxury residences is sure to not let this go overlooked.

OUTCOME

LIMAH developed a system that was contrasting in its use of methods and materials -a powerful identity for the tower’s exterior, while an understated and softer theme for the residence interiors.

PROJECT FACTS

  • 424 residential units
  • 46 floors
  • Plot area of 95,595 sq ft
  • 10,000 sq ft Entrance Lobby
The $350m project, spanning 95,595 square feet was scheduled for completion toward the end of 2019.
The $350m project, spanning 95,595 square feet was scheduled for completion toward the end of 2019.

 

Backlit exterior identity.
Large-scale backlit exterior identity that helps distinguish the towers from the surrounding bustle.

 

Freestanding letters form a part of the water feature in the exterior that also contributes to the wayfinding experience.
Freestanding letters form a part of the water feature in the exterior that also contributes to the wayfinding experience.

 

Minimal patterns were developed for the signage.
Minimal patterns were developed for the signage.

 

Gold finish reflects the luxurious, yet serene interior atmosphere.
Gold finish reflects the luxurious, yet serene interior atmosphere.

 

The focus on convenience and sustainability formed an integral part of LIMAH’s work for the Imperial Avenue.