2016, Retail, Dubai, UAE

The Pointe

Relaxed Shopping in the Palm Jumeirah

Located across the bay from Atlantis, The Pointe is a 1.4 million square feet waterfront retail, dining and entertainment complex. With 150 restaurants and retail outlets, the complex will offer its visitors a relaxed destination with scenic seafront dining and its spectacular fountain shows along the huge variety of waterfront venues for dining. The complex is focused on attracting tourists as well as residents from the area. With many visitors using the Palm Monorail or the 1600 parking spaces to visit the destination, LIMAH designed an effective wayfinding system around the exterior and car park of the complex to help users easily find their destination within the development. LIMAH also implemented wayfinding strategies through the interior of the mall, in signage design from concept through tender phases to ensure an enjoyable destination that visitors and tourists would return to.

The Pointe

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