A prestigious blend of Arabic and French Cultures
Located on Al Reem Island in Abu Dhabi, UAE, the Paris-Sorbonne University in Abu Dhabi boasts of 760 years of experience of the prestigious Sorbonne. It was the first international campus of one of the world's oldest universities. With more than 700 students from 74 countries, the university offers academic excellence in the form of Parisian education. The university brings its remarkable heritage within the cultural hub of the Arab World, combining the French flavour with the modern Gulf city.
When they turned to LIMAH, the team conceptualised the signage to reflect the contemporary Arabic Calligraphy combined with the French floral patterns. The result was an effective suite of signs that comprised of identification signage, directional signs and interior signage that aided easy navigation.