VOX Cinemas
With 35 locations and 345 screens across the region, VOX Cinemas is the Middle East’s largest exhibitor.
VOX believes in tailoring every cinema to the customer preferences, from luxury concepts to cinemas with the latest technologies, and even cinemas dedicated just for kids.
Challenge
One of the challenges the team was the multiple concepts and various themes followed by each concept.
Outcome
The outcome was a range of experiences catered to the type of movie-goer making it a greater experience overall.
Project Facts
- Products and services were designed to connect users to the Cinemas in meaningful ways.
- Digital experiences introduce movie goers to Vox before they even enter cinema.
- Interactive design, making the space come alive and the experience more memorable,
- Moreover, accessibility for all ages and audiences was kept in mind.
TAILORED EXPERIENCES
One of Vox’s visions is to create exciting entertainment destinations that transport guests from their ordinary lives into the extraordinary world of movies.
LIMAH believes that in order to be future ready brands and customers need to be more connected than ever, and hence were the obvious choice to collaborate with Vox.
LIMAH conducted initial research through ‘secret shopper’ visits, which is really the initial part of a Customer Experience process at LIMAH. Here, a few members of the team go in disguise to the location, observe and report their experience and explore opportunities to enhance the Customer Experience. Thus, finding opportunities at the cinemas to keep customers coming back again and again and allowing memorable, personal connections to made with cinema fans.
