Faraz is an award-winning experiential designer with over a decade of experience shaping public and digital environments. As Director of Experiential and Wayfinding at LIMAH, he leads creative, strategic, and development teams, guiding the practice toward its position as a global leader in experience and wayfinding design. His process begins with people: through design thinking, project visioning, and deep design research, he traces how users move through and feel within a space, then builds the systems that make those moments work. His expertise spans brand identity, integrated signage, and wayfinding, but his role at LIMAH reaches further. He acts as a catalyst across the entire practice, connecting disciplines, empowering talent, and bringing interdisciplinary thinking to every project.

Beyond the studio, Faraz is an international performing artist whose collaborations with institutions including Art Dubai, Art Jameel, AlSerkal Avenue, the Emirates Airline Literature Foundation, Salam Festival UK, and MIT reflect the same human-centric conviction that drives his design work. Whether on a project or a stage, his work creates ripples across ecology, economy, and culture.