Located northeast of Manama, Diyar Al Muharraq is one of the Kingdom of Bahrain’s most ambitious urban developments, comprising a seven-island archipelago spanning more than 10 square kilometres of reclaimed land. Planned as a mixed-use destination for residential, hospitality, retail, civic, and recreational experiences, the development was envisioned as a place that supports both everyday living and long-term cultural connection.
We were appointed to develop the masterplan-scale wayfinding, public art, and user experience strategies across the development. Our role focused on creating a cohesive framework that supports intuitivenavigation while enriching the emotional and cultural identity of the destination through placemaking, storytelling, and experiential interventions.
Rather than treating navigation as signage alone, thestrategy approached wayfinding as part of a broader public realm experience where movement, art, and identity work together to encourage exploration,strengthen community, and create memorable moments across the islands.
STRATEGIC DRIVERS
- Deliver intuitive and legible navigation across a multi-island development
- Encourage exploration and discovery throughout districts and waterfronts
- Foster strong community identity through culturally rooted placemaking
- Integrate public art, wayfinding, and public realm strategies into one cohesive experience
- Develop a scalable framework adaptable to future growth and evolving districts



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