Themed signage for Last Exit, between Dubai and Abu Dhabi, by LIMAH
Snapshot
/

Last Exit

Dubai

Last Exit
2018
Snapshot
/

Last Exit

Dubai

The next time you’re driving from Dubai to Abu Dhabi pull off at The Last Exit for a peek into a post-apocalyptic food truck world. Everything that can be served up from a food truck can be found here all set in a futuristic Mad Max-esque setting. If you like roof-mounted machine guns and demolition derbies, this is the place for you.

We were appointed to develop the wayfinding and experience strategy for the site, ensuring that its bold visual language supported clear movement, access, and comfort for visitors.

‍

EXPERIENCE STRATEGY AND DESIGN

The biggest challenge was design-based - the post-apocalyptic theme made it difficult to find fabrication methods and authentic aesthetics. However, going through this process helped achieve the real found object look of an imagined future. Be sure to check out the Last Exit. The end result is a “happy post-apocalypse” if you can call it that.

FEATURE MOMENT

No items found.
Themed signage for Last Exit, between Dubai and Abu Dhabi, by LIMAH
Snapshot
/

Last Exit

Dubai

Last Exit
2018
Snapshot
/

Last Exit

Dubai

The next time you’re driving from Dubai to Abu Dhabi pull off at The Last Exit for a peek into a post-apocalyptic food truck world. Everything that can be served up from a food truck can be found here all set in a futuristic Mad Max-esque setting. If you like roof-mounted machine guns and demolition derbies, this is the place for you.

We were appointed to develop the wayfinding and experience strategy for the site, ensuring that its bold visual language supported clear movement, access, and comfort for visitors.

‍

EXPERIENCE STRATEGY AND DESIGN

The biggest challenge was design-based - the post-apocalyptic theme made it difficult to find fabrication methods and authentic aesthetics. However, going through this process helped achieve the real found object look of an imagined future. Be sure to check out the Last Exit. The end result is a “happy post-apocalypse” if you can call it that.

No items found.

FEATURE MOMENT

No items found.
Themed signage for Last Exit, between Dubai and Abu Dhabi, by LIMAH
Snapshot
/

Last Exit

Dubai

PUBLIC ART
/
LA MER
2023
Snapshot
/

Last Exit

Dubai

YEAR
2018
CLIENT
MERAAS
LOCATION
Dubai
SERVICES
Experience Strategy
,
Wayfinding & Navigation
,
Place Identity & Public Art
,
Built Environment Integration
,
Technical Delivery & Governance
,
SECTOR
Entertainment Destinations
,
Retail
,
Parks & Public Realm
,
SHARE BY
https://pb-cb6cbd.webflow.io/projects/last-exit

The next time you’re driving from Dubai to Abu Dhabi pull off at The Last Exit for a peek into a post-apocalyptic food truck world. Everything that can be served up from a food truck can be found here all set in a futuristic Mad Max-esque setting. If you like roof-mounted machine guns and demolition derbies, this is the place for you.

We were appointed to develop the wayfinding and experience strategy for the site, ensuring that its bold visual language supported clear movement, access, and comfort for visitors.

‍

No items found.

The biggest challenge was design-based - the post-apocalyptic theme made it difficult to find fabrication methods and authentic aesthetics. However, going through this process helped achieve the real found object look of an imagined future. Be sure to check out the Last Exit. The end result is a “happy post-apocalypse” if you can call it that.

No items found.