Set within Triple Bay Marina at AMAALA, the Marine Life Institute forms part of a wider cultural and research destination along the Red Sea coastline. As an extension of our role establishing a comprehensive wayfinding masterplan for the destination’s central hub, Marina Village, we were appointed to develop the wayfinding and user experience strategy for the institute, supporting its role as both an educational facility and a public destination focused on marine conservation.
The institute spans three distinct levels above ground, below ground, and underwater. Visitors move between immersive exhibition spaces, research laboratories, and guided underwater experiences using submersible vehicles. This project required a wayfinding system that allowed freedom of movement while maintaining clarity, comfort, and spatial understanding across varied environments.



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