Set across a 10,000 sqm beachfront destination on the Al Khobar Corniche, SALT Al Bahar marked the brand’s largest hospitality venture, evolving SALT from an iconic food concept into an immersive seaside lifestyle resort. Conceived as a creative village for families, artists, and travellers, the destination blends leisure, culture, and community through a rich sequence of beachfront experiences.
EXPERIENCE STRATEGY AND DESIGN
LIMAH shaped the destination through seamless integration of public art, environmental graphics, and immersive wayfinding, transforming movement into a playful narrative of discovery. From arrival to promenade, beach, amphitheatre, and family zones, every touchpoint was choreographed to celebrate creativity, hospitality, and joy.
The result is a world of wonder where brand, place, and user journeys merge into a memorable seaside experience rooted in belonging, exploration, and exceptional human connection.
FEATURE MOMENT
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EXPERIENCES AT
Salt Al Bahar
